Presentation Skills

What's it about?

See also Public Speaking, Power Point Presentations, Mind Mapping, Sales Presentation Consultancy.

Being able to present simply, clearly and effectively is a rare skill indeed. An untrained presenter tends to confuse with information overload and often fails to plan his presentation.

It is imperative to be clear in your own mind what message you are trying to get across and to clearly understand the perspective of the audience.

Many inexperienced (or experienced but untrained) presenters will focus too much on the delivery and the content, rather than on the outcome.

Sales people in particular are often inadvertently guilty of sticking religiously to the script in an uninspiring way, rather than using the presentation as an aid to exploring the customer's needs and requirements. And even if you are a skilled orator, formal presentations are very different from speaking in public or having private consultations with clients.

Understand the audience. This is a fundamental sales & marketing truth. Work with the audience to find out what they want to know. Dr Frank Luntz, a famous political speech writer, preaches: "It's not what you say. It's what people hear."

Focus on the message. Decide on the single most important thing that you want to get across. Your presentation must be designed to lead up to that.

Organize the presentation. What are the three (and no more than five) arguments that support or lead up to the primary message? Present these in a clear and logical manner.

Visual Aids are just that: Aids. Only use Powerpoints as illustrations, and elaborate verbally. Use simple diagrams and graphics, not numbers or text.

Have something interesting to say. Be inspiring. This comes with around a year's practice in Public Speaking. But if you are not excited when you make your presentation then how can you expect your audience to feel any different?

These principles are explained and practiced in the workshop.

Who benefits the most?

Sales Executives, Managers (who present corporate information) and anyone who routinely presents information to an audience.

What are the outcomes?

The ability to make short, focused and effective presentations.

Course Duration

A half-day course is sufficient for a basic introduction, but a one-day course (or a two half days) is better to allow for role playing a typical corporate or sales presentation.

The number of people is therefore limited, ideally no more than eight participants.

I also offer a consultancy program to assist with a specific (usually) sales presentation: helping to design it and coaching sales executives on how to present it effectively.