What's it about?
See also Starting a Business and Business & Marketing Strategies Retreat.
Most people who start a business - or are contemplating doing so - have a patchy idea of what is required to make the business a success. Half of all startups fail within the first two years.
The reason is not because the idea is bad, but because the owner(s) and manager(s) haven't implemented a proper business structure.
It's a great learning experience. I too have learnt a lot about business by all the mistakes I made. This course is designed to help you prevent the most common mistakes so as to give you a fighting chance to succeed in your business.
This course is part of an ongoing series of practical workshops and mentoring designed to support startup businesses.
What is an Entrepreneur? Compared with... a Businessman/woman? a Self-Employed Business Owner/Manager? a Franchisee? a Freelancer? a Consultant? an Inventor? an Investor? (Exercise & Discussion: What kind of business do you want to develop: lifestyle, freelance/consultant/broker, owner/manager, entrepreneur, intrapreneur, investor/angel?)
Download Starting a Business [right-click and Save As...].
Who benefits the most?
Business Owners either starting up a business or already operating a fledgling SME. Also anyone considering leaving full-time employment to become a freelancer, consultant or entrepreneur.
What are the outcomes?
A clear idea of the focus and goals of the business.
A working business plan, and a marketing plan with clearly defined marketing strategies.
An understanding of the criteria for developing functional business systems and recruiting (and keeping) the right people for your business.
4-6 days initially (spread over 3-6 months) in preparation and helping to establish the start up business, followed up by 1-2 days consultancy per month on a retainer basis.
This program is unfortunately not cheap. However, the cost of entering into a business venture without adequate preparation and understanding can be many times more expensive. In Thailand, a small business typically takes 2-3 years to become successful (established) at an overall cost of around 10-20 million baht. Spending an extra 5% on getting it right is a wise investment.
Sadly, I have numerous anecdotes of having warned startups on their misreading of the Thai market. They declined my offer to assist in developing their business and marketing strategies as "being unnecessarily expensive". They all failed after about a year, each having squandered around $1m (40 million baht) on start up and marketing expenses.